Steve Genco – Medium

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Intuitive Marketing: What Marketers Can Learn from Brain Science

Intuitive Marketing: What Marketers Can Learn from Brain Science

A new theory of marketing that explains how people actually think, learn, and choose in the modern marketplace.

2019

Stories

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Steve Genco

What’s the best thing average citizens can do to fight climate change? Defeat Republicans in 2024.

Before we can exit the burning house, we must remove the trash blocking the door.

14 min readAug 8, 2023

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A map of the United states combining geographic distribution of six kinds of climate threats in 2009: extreme heat, wildfires, water stress, extreme rainfall, sea level rise, and hurricanes and typhoons.

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Steve Genco
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Politically Speaking

Lest We Forget — The Republican Party Is Hitched to a Madman

Why kneeling before a deranged narcissist is a bad idea

10 min readJan 22, 2022

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Lest We Forget — The Republican Party Is Hitched to a Madman

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Steve Genco

Morons at the Gate: An Addendum

Religion, Race, and Education in the American Electorate

4 min readApr 4, 2024

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A bar graph showing percent of people voting for Trump vs Biden in 2020, divided by levels of education attained.

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Steve Genco

Morons at the Gate: Part 2

Can American democracy survive the MAGA morons in our midst?

13 min readApr 3, 2024

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A painting depicting Visigoths attacking and overrunning Rome in 410 A.D.

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Steve Genco

Morons at the Gate: Part 1

Being a moron in America today takes more than low intelligence

9 min readMar 29, 2024

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A painting depicting Visigoths attacking and overrunning Rome in 410 A.D.

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Steve Genco

A Reply to the Energy Transition “Impossibilists”

We need to stop repeating debunked arguments about what’s possible and what’s not

5 min readMar 21, 2024

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a constructed image of an open door in the middle of a dry field. Through the door, we see a green field and blue sky.

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Steve Genco

Energy Transitions in the Pipeline

Are industrial heat and energy intermittency unsolvable without fossil fuels?

18 min readMar 15, 2024

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A rusting oil rig in a field. In the background, lots of energy-generating windmills. Represents the transition from fossil fuels to renewable energy sources.

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Steve Genco

"Through the roof?"

I was about to start ticking thru all the reasons why this analysis is, shall we say, missing a few things. Then it hit me, I already did…

2 min readMar 1, 2024

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Steve Genco

What will happen is less than what should happen, but more than what could happen

It is the clash between aspirations and resistance that will determine how the rest of this century plays out

13 min readJan 16, 2024

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a man with a sledge hammer stands in front of a brick wall. He has knocked a small hole in the wall and sunlight is shining through.

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Steve Genco

We will never stop the fossil fuel industry by banning it.

And that may happen sooner than you think

7 min readJan 12, 2024

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A poster attached to a street sign reads Break Free from Fossil Fuels.

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Steve Genco

Steve Genco

Book Author

Steve is author of Intuitive Marketing (2019) & Neuromarketing for Dummies (2013). He holds a PhD in Political Science from Stanford University.

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