We will never stop the fossil fuel industry by banning it. It will only stop itself when its business becomes unprofitable.

And that may happen sooner than you think

Steve Genco
7 min readJan 12, 2024

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A poster attached to a street sign reads Break Free from Fossil Fuels.
Photo by Eelco Böhtingk on Unsplash

The fossil fuel industry is a nasty business. Its leaders knew 50 years ago they were poisoning the planet. They chose to hide that knowledge, lie to the world, and maximize profits at all…

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Steve Genco

Steve is author of Intuitive Marketing (2019) & Neuromarketing for Dummies (2013). He holds a PhD in Political Science from Stanford University.