What Are We Talking About When We Talk About Collapse?

Collapse is likely to come in waves, knowing why and when they happen could save your life

Steve Genco
27 min readJun 17, 2024

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A phot of a house of cards, close up. Represents the idea of collapse, as a house of cards can easily do.
A house of cards. Source (cropped)

When it comes to writing about climate change … or energy transition … or resource depletion … the new “it” word seems to be COLLAPSE. Collapse is everywhere. But collapse is an inherently fuzzy concept. We are often…

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Steve Genco

Steve is author of Intuitive Marketing (2019) & Neuromarketing for Dummies (2013). He holds a PhD in Political Science from Stanford University.