Three Fires Are Burning Up the World: Greed, Hate, and Fear

They will consume us if we let them

Steve Genco
15 min readNov 3, 2023

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A detail from Hieronymus Bosch’s famous painting, The Last Judgment. The image depicts people in Hell undergoing various forms of torture as punishment for their sins.
An often-reproduced detail from Hieronymus Bosch’s The Last Judgment. These people do not seem happy. Source: Wikimedia

We know we are destroying the world that shelters us. We know we are creating a climate hell that our descendants will live with for thousands of years. We know we are using up the planet’s resources at an exponential and unsustainable rate. We know we will soon begin running out of the basic necessities

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Steve Genco

Steve is author of Intuitive Marketing (2019) & Neuromarketing for Dummies (2013). He holds a PhD in Political Science from Stanford University.