How to live a meaningful life when the world around you is falling apart

Understanding the difference between intrinsic and extrinsic motivation

Steve Genco
8 min readDec 24, 2023

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Much of what follows is an excerpt from my 2019 book, Intuitive Marketing. I wrote that, obviously, with marketing in mind. My idea was that marketing didn’t need to be an annoying interference in people’s lives, that it

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Steve Genco

Steve is author of Intuitive Marketing (2019) & Neuromarketing for Dummies (2013). He holds a PhD in Political Science from Stanford University.