Cartoonist L.J. Kopf Brilliantly Captures Our Current Moment

There’s something to be said for brevity

Steve Genco
5 min readMay 15, 2024

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This is a two-panel cartoon by L.J. Kopf that was recently published on Medium. Across the top it says “Mixed Message”. Each pane shows a man and a woman sitting on a couch watching TV. In the first pane, the woman says “If we don’t continue to buy stuff the way we have been, the economy will collapse.” In the second frame, she says “If we continue to consume the way we have, we’ll destroy the environment.” That’s the mixed message that civilization faces today.
Cartoon by L.J. Kopf. Source: “World Match — Humans versus the Environment” on Medium. Reprinted with permission.

When the world stops making sense, we turn to the cartoonists. At least they can make us laugh … and help us feel like we’re not the crazy ones. I recently came across L.J. Kopf’s climate-related cartoons here on Medium, and this one in particular just made my day. So clear, so concise, so

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Steve Genco

Steve is author of Intuitive Marketing (2019) & Neuromarketing for Dummies (2013). He holds a PhD in Political Science from Stanford University.