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Steve Genco

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Intuitive Marketing: What Marketers Can Learn from Brain Science

Intuitive Marketing: What Marketers Can Learn from Brain Science

A new theory of marketing that explains how people actually think, learn, and choose in the modern marketplace.

2019

Stories

Pinned

Steve Genco

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Nov 3, 2023

Three Fires Are Burning Up the World: Greed, Hate, and Fear

They will consume us if we let them

A detail from Hieronymus Bosch’s famous painting, The Last Judgment. The image depicts people in Hell undergoing various forms of torture as punishment for their sins.

Steve Genco

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1h ago

Yes, We Have Met the Enemy

And yes, he is indeed us

Yes, We Have Met the Enemy

Steve Genco

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Jul 4

Donald Trump’s Tower of Vulnerability — Introduction

This was all predictable back in 2015. We elected him anyway … twice.

Donald Trump’s Tower of Vulnerability — Introduction

Steve Genco

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Jul 4

Manipulating Trump

Trump’s Tower of Vulnerability — Part 5

Manipulating Trump

Steve Genco

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Jul 3

Predicting Trump

Trump’s Tower of Vulnerability — Part 4

President Donald Trump announces a global tariff scheme on “Liberation Day” in the Rose Garden at the White House, April 2, 2025, in Washington, D.C. The debacle and retreat that followed was completely predictable.

Steve Genco

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Jul 3

The Psychological Roots of Narcissism

Trump’s Tower of Vulnerability — Part 3

This is a photo of the front cover of the American Psychiatric Association’s Dianostic and Statistical Manual of Mental Disorders, Fifth Edition.

Steve Genco

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Jul 2

Unconscious Trump

Trump’s Tower of Vulnerability — Part 2

President Donald Trump appears to fall asleep during an event on lowering drug prices in the Oval Office at the White House on November 6, 2025.

Steve Genco

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Jul 2

Conscious Trump

Trump’s Tower of Vulnerability — Part 1

President Donald Trump steps out of the VC-25B Bridge, a modified Boeing 747–800, which will now serve as Air Force One, on Friday, June 19, 2026.

Steve Genco

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Jun 13

We Can Have Our Racism or We Can Have Our Democracy, But We Can’t Have Both

“If you can convince the lowest White man that he’s better off than the best colored man, he won’t notice you picking his pocket. Hell…

“Margaret Bourke-White’s 1937 picture of African American men, women and children huddled in line before a billboard — on which a car bearing a beaming white family (and their dog!) appears to drive confidently into the future beneath the ultimately ironic slogan, ‘World’s Highest Standard of Living’” (Time Magazine). Although taken to illustrate the aftermath of a flood, it has come to represent the vast inequalities racism has permitted in America.

Steve Genco

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May 10

Repost: Actually, We Are Already in the Middle of a Second American Civil War

Same players, same goals, same stakes … how will it end this time?

Left: An often-republished photo of a January 6 rioter standing in the Capitol Building, holding a large confederate flag. Right: Rep. Justin Jones (D-Nashville) burns a paper replica of a Confederate flag as he walks through a state Capitol hallway on May 7, 2026.

Steve Genco

Steve Genco

Book Author

My books: Intuitive Marketing (2019), Neuromarketing for Dummies (2013). My quals: PhD in Political Science from Stanford. I write to find out what I think.

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