Steve Genco – Medium

Steve Genco

Featured Book

Intuitive Marketing: What Marketers Can Learn from Brain Science

Intuitive Marketing: What Marketers Can Learn from Brain Science

A new theory of marketing that explains how people actually think, learn, and choose in the modern marketplace.

2019

Stories

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Steve Genco

What’s the best thing average citizens can do to fight climate change? Defeat Republicans in 2024.

Before we can exit the burning house, we must remove the trash blocking the door.

Aug 8, 2023

A map of the United states combining geographic distribution of six kinds of climate threats in 2009: extreme heat, wildfires, water stress, extreme rainfall, sea level rise, and hurricanes and typhoons.

Aug 8, 2023

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Steve Genco
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Politically Speaking

Lest We Forget — The Republican Party Is Hitched to a Madman

Why kneeling before a deranged narcissist is a bad idea

Jan 22, 2022

Lest We Forget — The Republican Party Is Hitched to a Madman

Jan 22, 2022

Steve Genco

What I’ve Learned Writing About Energy Descent on Medium

After the fall, what comes next?

Sep 14

In a black and white image, young students sit in an overcrowded classroom in rural Kentucky, circa 1940. Some seem to be listening to the teacher, others seem distracted or bored.

Sep 14

Steve Genco

What I’ve Learned Writing About the End of Oil on Medium

It’s sure looking like the loss of affordable oil will kickstart the economic collapse of modern capitalism

Sep 5

An old-time black and white photo of 4th grade students in a crowded classroom, from 1946. The students show various expressions: bored, asleep, distracted. This represents how I feel about trying to understand how our age of oil might end.

Sep 5

Steve Genco

What I’ve Learned Writing About Climate Change on Medium

Civilization is going down, just how far remains to be seen

Aug 23

Children sit at rows of desks in a classroom listening to an educational radio program while a girl at the front of the room points at a map of Wisconsin. One student raises his hand.

Aug 23

Steve Genco

What I’ve Learned Writing About American Politics on Medium

Ultimately, it’s about racism and the self-destruction of the Republican Party

Aug 10

A black and white photo of a classroom in the 1940s. Students are raising their hands enthusiastically, hoping the teacher will call on them.

Aug 10

Steve Genco

What Joe Biden and the Democratic Party Need To Do Now

Democrats still don’t understand how Americans think about politics and elections

Jul 12

a collage of two images from election night 2026. On left is a crowd of Clinton supporters, in agony. On the right are Trump supporters celebrating wildly. Elections are about emotions.

Jul 12

Steve Genco

Wouldn’t It Be Something If Democrats Put On A Display of Real Democracy This Summer?

There are ways to turn the Biden crisis into a huge opportunity, if Biden and the DNC have the courage to do it

Jul 3

Jul 3

Steve Genco

Radical Hope vs. Radical Acceptance: Continuing an Asynchronous Debate

In which Richard Crim generously allows me to critique his critique of my critique of his definition of “radical acceptance”

Jun 28

Jun 28

Steve Genco

We Need Radical Hope, Not Radical Acceptance

Words matter

Jun 26

A slide from a Katharine Hayhoe presentation. It reads: Real hope … recognizes the risk and understands what’s at stake, accepts that success is not inevitable, or even entirely probably, provides a vision of a better outcome or future, and a path to get there.

Jun 26

Steve Genco

Steve Genco

Book Author

Steve is author of Intuitive Marketing (2019) & Neuromarketing for Dummies (2013). He holds a PhD in Political Science from Stanford University.

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