Steve Genco – Medium

Steve Genco

Featured Book

Intuitive Marketing: What Marketers Can Learn from Brain Science

Intuitive Marketing: What Marketers Can Learn from Brain Science

A new theory of marketing that explains how people actually think, learn, and choose in the modern marketplace.

2019

Stories

Pinned

Three Fires Are Burning Up the World: Greed, Hate, and Fear

They will consume us if we let them

Nov 3, 2023

A detail from Hieronymus Bosch’s famous painting, The Last Judgment. The image depicts people in Hell undergoing various forms of torture as punishment for their sins.

Nov 3, 2023

I’m releasing all my stories from behind the paywall

It’s time to set them free

May 31

A fanciful AI-generated image of a man on a rooftop, releasing a basket full of white dove. This is an allegorical representation of me releasing all my Medium stories from behind the paywall.

May 31

What Democrats Must Do to Regain the Trust of the American People

A not-so-modest six point plan for returning America to sanity

May 31

This is a table of data from a survey conducted in March 2023 to determine the extent of American public support for protecting and strengthening various economic rights, including rights to healthcare, education, housing, employment, and a safe environment. Across Democrats, Independents, and Republicans, support for protecting all these rights was extremely high, from +45 to +83.

May 31

The Democrats’ Dilemma

Tack to the center, swing to the left, or maybe do something else entirely?

May 31

An AI-generated image of a donkey (representing the Democratic Party) standing at a crossroads. Pointing in one direction is a sign saying “be more moderate” and pointing in the other direction is a sign saying “be more progressive”. The donkey stands at the intersection and looks confused.

May 31

Do Democrats Have a White Racism Problem?

American identity, status threat, and the dilemma of white racial backlash

May 31

This is an image of the 2020 US Census form, showing the ‘race’ question. It highlights the issue of white status threat discussed in the article.

May 31

What’s Wrong with the Democratic Party?

How the Left got de-branded in 2024

May 31

This is an AI-generated image of a donkey depicted as a professional boxer, sitting in his corner, dazed and bruised. His belt says ‘2024’.

May 31

Actually, We Are Already in the Middle of a Second American Civil War

Same players, same goals, same stakes … how will it end this time?

May 22

An often-republished photo of a January 6 rioter standing in the Capitol Building, holding a large confederate flag.

May 22

Our Current President Is Bringing Degrowth to America Faster than Anyone Thought Possible

Could there be a pony hidden in this pile of horse manure?

May 7

An AI generated image of a pony peering out from a large pile of horse manure, illustrating the saying “this pile of horse manure is so big, there must be a pony in here somewhere.” That, in turn, is a statement expressing optimism in an otherwise bad situation.

May 7

Ending the American Century: From World War II to World War Trump — Part 2

Most empires eventually fall to foreign invaders, this one has decided to extinguish itself

Apr 20

Montage showing first page of Henry Luce’s 1941 “American Century” editorial and a generic “liquidation sale” sign, both printed over a black and white promotional photo of the cast of the American TV show “Mad Men”. The “Mad Men” characters represent the American Century, the liquidation sign symbolizes the end of the American Century.

Apr 20

Ending the American Century: From World War II to World War Trump — Part 1

Most empires eventually fall to foreign invaders, this one has decided to extinguish itself

Apr 9

Montage showing first page of Henry Luce’s 1941 “American Century” editorial next to an image of the cover of the Life issue in which it appeared. Spread across both is a generic “liquidation sale” sign, symbolizing the end of the American Century announced in Luce’s piece.

Apr 9

Steve Genco

Steve Genco

Book Author

Steve is author of Intuitive Marketing (2019) & Neuromarketing for Dummies (2013). He holds a PhD in Political Science from Stanford University.

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