Steve Genco – Medium

Steve Genco

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Intuitive Marketing: What Marketers Can Learn from Brain Science

Intuitive Marketing: What Marketers Can Learn from Brain Science

A new theory of marketing that explains how people actually think, learn, and choose in the modern marketplace.

2019

Stories

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Steve Genco

Three Fires Are Burning Up the World: Greed, Hate, and Fear

They will consume us if we let them

Nov 3, 2023

A detail from Hieronymus Bosch’s famous painting, The Last Judgment. The image depicts people in Hell undergoing various forms of torture as punishment for their sins.

Nov 3, 2023

Steve Genco

How Does a Climate Change Realist Turn Into an Energy Transition Fatalist?

My one-sided tiff with Art Berman, energy analyst extraordinaire

Oct 23

An AI-generated image of a wizard in a field, waving his wand at an oil rig. He is surrounded by butterflies.

Oct 23

Steve Genco

What I’ve Learned Writing About Energy Descent on Medium

After the fall, what comes next?

Sep 14

In a black and white image, young students sit in an overcrowded classroom in rural Kentucky, circa 1940. Some seem to be listening to the teacher, others seem distracted or bored.

Sep 14

Steve Genco

What I’ve Learned Writing About the End of Oil on Medium

It’s sure looking like the loss of affordable oil will kickstart the economic collapse of modern capitalism

Sep 5

An old-time black and white photo of 4th grade students in a crowded classroom, from 1946. The students show various expressions: bored, asleep, distracted. This represents how I feel about trying to understand how our age of oil might end.

Sep 5

Steve Genco

What I’ve Learned Writing About Climate Change on Medium

Civilization is going down, just how far remains to be seen

Aug 23

Children sit at rows of desks in a classroom listening to an educational radio program while a girl at the front of the room points at a map of Wisconsin. One student raises his hand.

Aug 23

Steve Genco

Radical Hope vs. Radical Acceptance: Continuing an Asynchronous Debate

In which Richard Crim generously allows me to critique his critique of my critique of his definition of “radical acceptance”

Jun 28

Jun 28

Steve Genco

We Need Radical Hope, Not Radical Acceptance

Words matter

Jun 26

A slide from a Katharine Hayhoe presentation. It reads: Real hope … recognizes the risk and understands what’s at stake, accepts that success is not inevitable, or even entirely probably, provides a vision of a better outcome or future, and a path to get there.

Jun 26

Steve Genco

What Are We Talking About When We Talk About Collapse?

Collapse is likely to come in waves, knowing why and when they happen could save your life

Jun 17

A phot of a house of cards, close up. Represents the idea of collapse, as a house of cards can easily do.

Jun 17

Steve Genco

Cartoonist L.J. Kopf Brilliantly Captures Our Current Moment

There’s something to be said for brevity

May 15

This is a two-panel cartoon by L.J. Kopf that was recently published on Medium. Across the top it says “Mixed Message”. Each pane shows a man and a woman sitting on a couch watching TV. In the first pane, the woman says “If we don’t continue to buy stuff the way we have been, the economy will collapse.” In the second frame, she says “If we continue to consume the way we have, we’ll destroy the environment.” That’s the mixed message that civilization faces today.

May 15

Steve Genco

Energy Descent Realism: Part 2

How do five mental models compare as road maps for surviving the 21st Century?

May 9

A photo taken on a tour of Pigface Point, a “simpler way” demonstration project in Australia that shows how people could live in more sustainable communities without relying on fossil fuels. The phote depicts a sheep standing next to the open porch of a house, surrounded by dense plants and trees.

May 9

Steve Genco

Steve Genco

Book Author

Steve is author of Intuitive Marketing (2019) & Neuromarketing for Dummies (2013). He holds a PhD in Political Science from Stanford University.

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